Search Engine Optimization - Technology or Marketing?

Over the years search engines are becoming much more sophisticated. In result the traditional SEO methods are losing their stings. It is necessary that the SEO today transforms itself into an art or marketing and making your website search engine relevant.

More than any other methodologies used for marketing, the search engine optimization method now requires a face lift. Search engines are becoming more and more sophisticated with the improvement of technologies in the domain of information technology. It is therefore no surprise that the traditional SEO methods are fast losing their relevance and it is necessary replacing them with something more relevant in the modern perspective. The requirement is conversion of SEO into a marketing art that could really make your website relevant to search engines. Since the ultimate aim of SEO is converting the visitors into real customers, you must try to get search engine ranking for the purpose.

You should also appreciate that it is not always important to be the number one in the search engine result pages. Huge traffic could still come to you even when your ranking is third or fourth. You can still drive more traffic and that too relevant traffic provided you use the appropriate strategies discarding the traditional stale ones. The question whether SEO is marketing or simply technology has been quite heatedly debate over the last decade. Initially the proponents of technology theory got the upper hand but gradually the balance is tilting other way. With search engines becoming more and more sophisticated, the age long traditional views have lost much of its essence. The balance is now clearly towards branding SEO as marketing tool instead of simple technology.

Appreciating this becomes easier with the understanding about the essence of the search engine optimization process. Many SEO companies term it as a technology that would help you make your website relevant to search engines for the target keywords. This on turn would bring more traffic and in result more business for you. This means they feel that SEO is a structure that helps populate your website when you have appropriate keywords. In such case, SEO would be nothing but finding the most appropriate keywords for your purpose.

Despite the fact that this interpretation is true to some extent, it is far from being complete. Search engines to day no more look for the keywords on the websites. They measure the relevancies of the contents and hence the keyword stuffing does not help. SEO thus has becoming an art of marketing making the website relevant to search engines not by keyword stuffing but by qualitative contents.
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