How to Win the Advertising and Promotion Game

I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS
The how much to spend and where to spend it questions have no easy answers. Depending on your type of business, many people suggest that the *how much* should be equal to anywhere from 4% to 10% of your gross receipts. The quandary is that a business cannot survive without a fresh flow of incoming customers. But, a business can seldom generate a fresh stream of customers without spending money to get the word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING
Have you ever paid for advertising and sat back to await the fresh flow of customers, only to find yourself sitting and sitting and then sitting some more? Don't feel bad about that. It has happened to many of us before. See, knowing where to spend the advertising money is not enough to get the job done. Where to spend the money only begins to highlight the other issues connected with advertising:
· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns

THE MARKETING PLAN
The Marketing Plan is used primarily to identify your own products and services, costs, strengths, weaknesses and the strengths and weaknesses of your competitors.

ADVERTISING STRATEGY
It is important to understand what you expect to gain from your advertising. Do you simply wish to get your name known so that when your customer will need you, they will think of you first? Or, do you wish to get your customers in your front door on Saturday? Do you want your customers to come in and take a look around to discover the next object that they cannot live without? Or, do you want them to come in and buy a specific widget? Do you hope that enough people will come in to buy enough products or services to pay for your single ad? Or, do you expect to gain a lifelong customer who will help pay for your advertising over the course of several years? When you know what you want, then you will better understand just how to do it.

HEADLINES, AD COPY AND VISUAL PRESENTATION
You might be surprised how many business owners put out advertising without regard for the quality of the sales pitch or presentation. The quality of your distribution outlet or the amount of money you spent to get there will do little for you if the advertising vehicle is a junker.

Test all of your advertising materials in smaller markets before blowing your advertising bank roll on it. You must absolutely know the value of your advertising before putting large sums of money behind it.

TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS
Tell your customers to save another 10% when they tell you they heard or saw your ad in such-and-such location. Suggest that they can register to win a free widget if they fill out a form and have them to tell you how they heard of your business.

Advertise a specific widget in your ad and track the sales of that widget. It does not matter how you track your advertising --- just make sure you do it!

IN SUMMARY
The ideal way to spend your advertising budget is to buy a rifle with a high-powered scope and to only shoot your targets in the light of day. If you are not tracking your advertising, then you are shooting a pellet gun without an attached scope, with blinders on, and shooting in the dead darkness of night. Even with a bigger gun, the blinders in the dark constitute the single largest mistake made by advertisers.

If you are unable to track your advertising to learn what is working well, what is working somewhat, and what is a money pit, then you are condemned to repeat your mistakes over and again. By relying only on gut instinct, you may be choosing to spend more money in the money pit and to lose all of your money in the process.

When you get down to the nuts and bolts of making money from your advertising, you should plan, prepare, track and study your results. You must have factual information on which to base your advertising decisions. When you are making the right advertising decisions, then making money from your business might just come easy

How to have a great pregnancy

To have a great pregnancy you first have to layout a great foundation which will lead into good parenting. Being pregnant should be a time of joy, fun, as they moments are life time memories, which should be cherished.

Expectations
Be realistic about your pregnancy; do not assume something is going to go wrong. If you think that way then something will go wrong. Everyone has their own experience when you are pregnant, so do expect to go through what your mom, sister or friend went through as pregnancy comes with different symptoms. No matter what someone else tells you about pregnancy, you're about to begin the most joyous, fun, unbelievable time of your life. This is a funny story; my friend told me that during her pregnancy she urinated a lot, so when I got pregnant, I use to force myself to urinate, as I thought it was part of the normal process of pregnancy.

Be Prepared
Always prepare yourself for what is ahead and everything that you will need to do. Remember to go your doctors’ appointment, and take your vitamins. Also DON"T FORGET” to rub your tummy as it grows with "Palmers cocoa butter" for stretch marks.

Include Daddy in the preparation process as well, as they need to experience the pregnancy with you. If you are register at various classes, take dad a long with you. Even to your doctors’ appointment. It’s a joy to the see the look on daddy's face for the first sonogram.

Doing stuff together during your pregnancy will help both of you to grow as a couple with the joys of the parenting process.

Have Patience
During your pregnancy, your body goes through a lot of changes, both emotionally and physically, due to hormone fluctuations. Most mothers to be might have difficulty dealing with the changes in their bodies.

One such change is weight gain which is a normal, as it is needed in order to support the growing life inside your body. Do not get depress over this weight gain, you can continue to do your exercise, such as low impact cardio, yoga and light weight training. Researches as show, those women who exercise during pregnancy are much less likely to have postpartum depression. Exercising also helps the body to regain its shape and lose the weight faster after you have your baby.

Unity
Having a happy and stress free environment when you are pregnant is really good for both mom and baby. An expectant couple should provide a unified front in the pregnancy experience. Partners must learn to support each other by listening to your partner's ideas and negotiate.
Spend time as a couple and nurture your relationship so your child has a solid future ahead.

How to Eliminate Debt

Over 1.6 million people filed for bankruptcy last year. Most people are using their credit cards to buy everything they see, and do not know when to quit.

Why are most of us in debt? How do we eliminate these debts? Below are steps you need to follow to take yourself out of debt.

DON"T over spend
Do not spend what you don't have. Make a budget a stick to it. Figure out your "needs from your wants"

Cash ONLY
Pay with cash instead of credit cards, because when you have a credit card you tend to over spend. This will help you to save, because if you use cash, you stop shopping when the cash is used up.

Save for rainy day
It is always wise to save for the rainy day (loss jobs,disability or divorce). Have a least 3 months worth of mone set aside for expenses. Start saving it now and consider that money untouchable.

Negotiate With Creditors
You can negotiate with your lenders for lower interest rate, or ask that late charges or annual fees be waived. Credit card companies are willing to negotiate, as they do not want to lose your business, especially if you are a good customers. So call today and negotiate a deal.

DON'T pay just the minimum on credit cards.
This is a no no, pamying just the minimum balance does no good for your credit. Try to pay at least 3 times the minimum due. Most credit card companies typically require that you pay at least 2 percent of the outstanding balance.

Pay on time
Paying all your bills on time if necessary is the best thing to do. This will help you to eliminate all late fees. Late fees can be very expensive for example late charges for credit card payment is $35, so if you are late every month for a year you would have paid $420 as late charges.

Set up automated payment if possible, as this will save you a lot in the future.

Lower your Debts
Always look for ways to lower your debts. You can refinance your car loan and save big bucks. Go to http://www.capitaloneauto.com/, this is the nation's largest online lender. They will you to save money on your monthly auto payments.

If you want to save on your bills such as internet service, telephone bills try http://www.lowermybills.com/ . This website has over 18 categories of bills.

Internet Promotion Techniques 101

Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.

Let me explain.
The three types of promotion are Junk, Active and Passive promotions.

JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into believing you are submitting your links to tens of thousands search engines.

According to the Open Directory website, they have only approved 1705 search engines and directories for inclusion in their database (http://dmoz.org/Computers/Internet/Searching/).

I like using the DMOZ directory as an example because submitted links are tested by human beings with integrity, for the honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA's usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, then the average life of your link is between seven minutes and 144 minutes.

I suspect the actual number of submitters is much higher and the results are much worse. Given that few people surf FFA pages, the chances of your submission being of any real value is practically nill! Most of the people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a mailing group that is signed up to be received by people who want to submit their own ads. Now, most safe lists have thousands of subscribers who are able to submit their ads daily or weekly. The person signed up to receive the list will receive anywhere from twenty to 140+ messages a day from the list. These messages will be received by people only interested in promoting their own thing who do not have the right motivation to open, let alone read Your Advertising. As a result, thousands of messages go out daily or weekly that will never be seen by anyone but the sender of the ad. Where is the value in that? There is none.

ACTIVE PROMOTIONS
Active promotions are the type that require you to go out on a daily basis or a weekly basis and put out your advertisements. With active promotions, you will either place your advertising or you will not sell your products or services. Your choice is simple --- work or starve. Examples of active promotions include Pay Per Click Search Engines (PPCSE's), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads. Some people are able to utilize these methods very productively, while others are destined to drop their money into the bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS
Passive promotions are those promotions that can continue to provide results for you long after you have invested the work to make them available to the Internet community. Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others. Let's look at articles as a solid example of my point.

You are reading an article that I have written to promote my own business. This article is timeless and therefore could have been written five years ago and still have been as valuable as it is today. Due to the fact that the article is timeless, it can and will be placed in newsletters/ezines and their accompanying online archives, on websites and in ebooks for many more years to come. As a result, this article will continue to serve me well beyond the time in which I wrote it and submitted it to publishers and webmasters for public consumption and publication. This is the best example I can give you of an excellent passive promotional method.

AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and to produce their dreams of online wealth. My hope is that you will be one of the people who conquer the challenges before you and to make a nice living while working online. It will take drive, determination, study plus trial and error, but you can make it work for you. Please continue to educate yourself so that you can avoid the money pits - instead, strive to find the money barrels. It can be done. I am living proof.

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Is a Home Business Right For You?

Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contemplate the benefits of being the owner of their own business. Are you one of these people? If you are, it is important to ask yourself some very important questions before you make the uncertain leap into self-employment. Many dream of the benefits of home business ownership, but few take into account the sacrifices that must be made to bring the dream to fruition. Please don`t make this mistake yourself. You must approach home business ownership with your eyes wide open. Ask yourself the important questions, and more importantly, answer your own questions openly and honestly.

AN IMPORTANT CONSIDERATION
Are you the type of person who relishes every chance to gather around the water cooler for social interaction? If so, then home business ownership may not be the right decision for you. Instead, if you feel that you can be quite content sitting alone at your desk; speaking only to clients and really minding your own home business, then you might have what it takes to succeed as a home business entrepreneur. If you feel at ease with your own company and don`t need a dozen coworkers milling around your desk, then you, too, could savor the freedoms that will allow you and your family, to live the lifestyle you know you want and deserve.

THE KEY TO HOME BUSINESS SUCCESS
Self-motivation is the key to success when you start a home-based business. You need to possess the ability to push yourself ahead. Your drive and determination will be reinforced with every new sale. The level of success that you will achieve greatly depends on the time and effort you are willing to plow into your new home business. Your organization, planning and marketing skills, will all be put into practice when you embark on your liberating journey from employee, to being your own boss. In fact, you will be the wearer of many hats and gain a wealth of business experience along the way, when you finally make that commitment to work at home.

YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN SHOULDERS
You will now be the boss. Are you truly able to work independently? Do you have the drive; the tenacity, to persevere with your home based business? Will you be able to invest the necessary time to nurture it, to watch it grow and see it through, from germination to full, glorious bloom? When you`re the boss, you are responsible for the success of your home business, from A to Z, from disappointments to victory. When you work at home, it will empower you to achieve many things you were unable to do when you were stuck working for that tyrant boss. Remember him? He`s the guy that wouldn`t let you take time off when your baby was sick...the same guy that called you in to work on a public holiday. A home business means that you can take good care of your family and make money from home, simultaneously. You will have the best of both worlds! Just think--no more dirty laundry piling up--you can do it while you work. No more scurrying around at the last minute searching for a babysitter either. And no more worrying about getting fired; you`ll be the boss!

IN CONCLUSION...
Stay positive and focused on your home based business, even if, when sales aren`t up to par, you get occasional negative remarks or derogatory comments from people with stuffy, dead-end jobs. Ignore their cutting words and bear in mind that success is the best revenge! Keep your admirable, positive attitude at the forefront and show them what you`re made of!

How to Make the Leap to Home Business Success

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

Intangible 1
First,you must have a strong WHY. Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?
For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

Intangible 2
You must BELIEVE that it is possible. If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple. For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the old days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately.

Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

Intangible 3
You must be willing to MAKE THE LEAP. Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business. That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside...

You have to be *IN THE RING* to truly understand and profit from it. In fact, this is a business where you can truly be earning WHILE you're still learning...

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow and therefore you succeed. This is what I call: "Making the Leap"! The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100.

Make the leap to starting and building a successful home business TODAY!

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Offline Promotion Strategies 101

No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business. The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS
In order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of the different types of advertising and promotion available and what can be expected to be achieved by each. · You must understand which markets the different media`s can reach.· You must understand the demographics of the media`s consumers.· You must understand the buying habits of the consumers reached through the media.

WHAT OFFLINE ADVERTISING & PROMOTION MEDIA`S SHOULD BE CONSIDERED
The media`s that people think of most often are television, radio, newspaper and magazine advertising. Of course, these are the big boys that big businesses use regularly. Other methods of promotion include trade shows, press releases, direct sales, telemarketing, word of mouth, branding and billboard advertising.

CONSIDERING THE BIG MEDIA OUTLETS
The big boys of advertising media`s generally cost big bucks. Given certain circumstances, the big media`s can be bought for very little money. Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on the dollar during non-primetime hours. Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers, the primetime is Wednesdays and Sundays. If you intend to hit a media during prime time, get ready to drop some bucks. Primetime means that you will be able to hit more consumers during these times. So, in most cases, a primetime buy will enable you to reach more people with your advertising. Non-primetime hours can still deliver a lot of eyes and ears to your message, and sometimes, these off-hours can be bought for a bargain basement price.

GETTING MILEAGE FROM EVENTS
Trade shows and press releases are more event-driven. The trade show is the event, while the press release generally exploits an event. Trade shows are an exceptional tool when you deal directly with potential sellers of your products or services. Other shows are directed at the consumer, and those can be very valuable avenues for sales as well. The press release is aimed towards gaining attention for a business by distributing newsworthy information about the business. Sometimes the appearance of a business at a trade show or other show can provide the necessary angle for a press release. But most often, a successful press release will actually require more noteworthy information than the appearance of a business at a show. Yet, even the most mundane of information could be spiced up to give the real air of importance necessary to get your press release read and printed. The great thing about a press release is that might permit you to get relatively inexpensive promotion on television, radio, newspapers and magazines; for far less than what it would cost you to buy advertising in those same outlets.

UTILIZING A SALES TEAM
Depending on what type of business you run and the consumers you are trying to reach, you might find direct sales and telemarketing to be very lucrative ways to drive sales to your business. Both are very similar in nature. Direct sales can be very expensive, as it requires a great investment of time to accomodate. Telemarketing seeks to minimize the time expenditure, but it often leads to a smaller degree of respect and attention. Depending on your product or service --- and always depending upon the people you employ to the task --- each method will be more suited to each business on an individual basis.

BRANDING YOUR BUSINESS
I grouped branding and billboard advertising together in my original list for a reason. I did this because billboard advertising serves most businesses best by helping to support the process of branding. Branding is the process of establishing your business as the supplier of a certain product or service, or in emphasizing a certain USP (Unique Selling Proposition) as it pertains to your business. If branding and USP seems to be a confusing concept, think about Wal-Mart and their tag line: "Always Low Prices, Always." Think about Ford Motors, "Quality is Job One." Think about the Visa Card, "It`s Everywhere You Want To Be." You see, these top corporations have managed to make their USP part of their branding. Even if you are only competing in a local marketplace, your USP can and should fit snugly into your branding strategy.

NO MATTER THE MEDIA OR METHOD
Whichever method or media you should choose to employ in your advertising and promotion, you should become knowledgable about your market, and the consumers reached by each media. It is important to understand which consumers can be reached by a certain media, and in what quantities. However you choose to spend your advertising dollars, you should always track the results of your promotional efforts. Failing to track successes and failures will ultimately lead to the failure of a business. When you know whom you are trying to reach and how you think you might be able to reach them, you will begin to learn how to use advertising and promotion to make your business successful. That is a good thing --- after all, that is why you got into the business in the first place, isn`t it?

By :Stone Evans

How to apply contouring and highlighting makeup

Contouring helps to define the face and creates a sense of balance. Contouring with makeup is usually applied on the temple area, nose, eyes, and chin areas. Select shades that are only about one skin tone away from your natural one.

To begin you need to cleanse, moisturized, and primed the face by applying concealer and foundation.

Nose
To make you nose appear slimmer, apply contouring shade on each side of the nose, then use your fingers or sponge to blend. Next apply the highlighter down the center of your nose, the tip will be brightest this way and will play down the size of the bridge

Cheekbones
Start by sucking in your cheeks, then apply a darker shade to the hollows with a soft blush brush and highlighter to the top of the cheekbones. Use a sheer coral or berry shade and apply that to the apples of your cheeks. Don't over due it!

Forehead
If you have a wide forehead then create the illusion of a more rounded forehead by applying a light bronzer to each temple and blend.

Chin
If your chin is small apply highlighter to the center of the chin ( the place directly below the center of your lip)

If you have a double chin apply the bronzer along the jaw line and blend it downwards towards your neck. This will creates depth and helps to strengthen the jaw line.

Eyes
Using a soft eyeshadow brush, apply your contour shade in sweeping motions across your eye crease to contour your eyes. Next spply highlighter to your browbone and the inner corners of your eyes for a brightening effect.

Lips
If you want your lips to look more slimmer, then apply a deep shade of lip color to the entire lip.
To make your lips appear fuller you can apply a light lip color with shimmer or gloss. Then apply highlighter between the peaks of the upper lip and below the center of the lower lip. This makes thin lips look full and gives a pouty appearance


Tips
Round Face Shape
Contour: Sides of jaw, temples and neck
Highlight: Centre of nose, centre of cheeks, chin and forehead
Blush: Just under the cheekbones

Heart Face Shape
Contour: Temples and chin
Highlight: Lower cheeks on jawline
Blush: On the cheekbones

Long Face Shape
Contour: Forehead by hairline, lower cheeks, chin
Highlight: Above cheekbones and temples
Blush: On the cheekbones

Oblong Face Shape
Contour: Sides of jaw and temples
Highlight: chin, temples and above cheekbones
Blush:On the cheekbone

Pear Face Shape
Contour: Sides of jaw and neck
Highlight: Centre of nose, centre of cheeks, temples
Blush: At the very side of the cheekbones

Square Face Shape
Contour: Sides of jaw and temples
Highlight: Centre of nose, centre of cheeks and chin
Blush: On the sides of cheekbones

The Best Beauty To Products To Buy

We all think the more expensive the costmetics the better they are. This is not always the case. Below are makeup, skin, and hair products that are worth spending on, as they give the best coverage.

Bronzer
This is is an easy-to-use powder that leaves your skin radiant any time of year. A must have bronzer is Dior Bronze Original Tan. Apply to cheeks, forehead, and chin using fluffy brush. Make sure it is well blended evenly into your skin.



Mascaras
Looking for that long glossy lases? Well try Maybelline New York Lash Stiletto Mascara. This stimulate the lashes and leave a professional look. Believe us, both really work!



Foundation
If you want to conceal your wrinkle try DuWop Foundation For Youth. This product instantly reduces fine line and large pores giving you this flawless look. It contains antiaging ingredient Matrixyl 3000, which is really good for the skin.


Powder
Try Smashbox Halo Hydrating Perfecting Powder & Brush Set to give your face an illuminating complexion and at the same time hides your wrinkle. This product contains wrinkle-fighting antioxidants and amino acids. You need to twist the top and the built-in shaver releases the perfect amount for application.


Lipstick
Max Factor Vivid Impact Lipcolor is perfect, as it leaves your lips looking beautiful. The color is bold and it stays-all-day without drying out your lips.





Eye Shadow
If you want soft smoky eyes try using Chanel Quadra Eye Shadow in Mystic Eyes. The colors are universal and can be mixed and matched for a natural or glamorous style.





Cellulite
The dreadful "C" no one likes to hear about. Cellulite can be never go away, but you can make it less noticable. The summer time is near, so try this trick. Use Clarins High Definition Body Lift which contains a key ingredient "caffeine", which help to reduce the appearance of cellulite, to better penetrate your skin.


Hair
To get gorgeous hair you need to start with a great shampoo and conditioner. Try John Frieda Root Awakening Health Infusing shampoo and conditioner it keep your hair radiant. Pantene Pro-V Nature Fusion Smooth Vitality shampoo and conditioner also soften frizzy hair with avocado extract. For weightless shine try L'Oréal Paris EverPure Volume shampoo and conditioner .


How to prepare for bringing home a second baby

You are now becoming a mom for the second time, this might be a little scary because you are now remembering the lack of sleep. Plus you have an older child to take care of too. How do you prepare you , your husband and the first child for the newborn? Your family life will change considerably in the gap between the first and second child and the sooner you recognize that fact the easier it is for you.

More Responsibilities
With two kids comes more responsibilities, especially if the first child is still very young. Managing two children can be a rigorous task no matter how good you are with kids. Dealing with a second child is generally more demanding that dealing with your first, because with the first it was just want child. Your attention, time, energy were only focus on one person, now it is two.

So make sure you are ready for fluctuating eating and sleeping routines at least for the first eight weeks after your babys birth.

Taking care of "you"
You need all your energy, because after giving birth you become exhausted, especially if you have had a cesarean delivery or a traumatic childbirth. If in th efirst few weeks when you are at home, during the day try to get the baby on a schedule to take naps. Take naps with the baby, and if the second child is there too consider making that child take naps as well. There are nap times when you will be up, so during that time do your little chores, and also relax and take care of yourself.

Dealing with First Child
The arrival of a new baby is a big change for the first chil, which might deals the child experiencing plethora of emotions during this time. You have to pay close attention to the first child expecially if he/she is still young, look out for changes , such as withdrawal, not wanting to potty train or the child might start sucking his/her thumb. You now have to share your attention and assure the first child that mommy loves him/her.

Daddy also need to play an important role and share the responsibilities with mommy to care for both children. When mommy is tending to newborn , daddy is tending to first born and vica versa

When the first born is a little older there tends to be more trouble, as he/she is an attention seeker. Prepare yourself for intense sessions of mischief, unusual tantrums. You prevent this behavior talk to the child before the birth of his sibling. Also let the child help with the newborn, this help to create a sense of "belonging". Let the first child play and hold the baby , spend time with him/her, cuddle and in general fall in love with the little one. All this will help him/her get used to the new member in the family.

How To Bathe Your Newborn Baby

When you give birth to your baby, the job of becoming a mom begins. Some newbie mothers are extremely scared to bathe their babies at first, as the task is not that easy. It takes skills and patience, but eventually it comes naturally.

Below are few steps to help you to give your baby a perfect warm and relaxing bathe.

Arrange all items
Arrange all the accessories, such as towel, wash cloth, changing mat, diapers, clean clothes, bath sponge, for the bath.

Right temperature
Determining the temperature of the water is very important, it cannot be too cold or too hot it has to be "just right". To make sure the temperature of the water is warm enough for the baby, you need to fill the tub with cold water, and then mix with hot water.

To test the water dip your elbow in the water, as the elbow-skin is quite sensitive.

Prepare baby
Undress the baby and wrap baby in a soft towel, then place baby bath sponge (this is one of the safe way to bathe the baby, so he/she does not slip from your hand). Try the bath sponge until you are comfortable enough to hold the baby in your hands.

Bathing Baby
Start running water with your hand gently over the baby’s head. In the first few weeks try to avoid shampooing the baby hair, as the chemical of shampoo might damage the baby scalp.

If have place the baby on the bath sponge just continue to put the water over the baby's body. The sponge will absorb the water, so do worry about any mess.

If you are not using a bath sponge, then lower the baby with care into the water by putting his/her neck in your elbows crook and your hand while holding one of his/her legs back.

Next continue scooping up water with you hand and sprinkle it on your baby's body. Do not run the baby's body as this is not necessary at this age, as newborn baby does not accumulate that much dirt.

Try to avoid long bathe as the baby might catch a cold. Pat and dry the baby with a clean cotton towel, then lotion baby with baby oil mix with lotion. Next dress your baby in comfortable clothing.

How to get the right hair cut and color for you.

Most people tend to chose the wrong hair cut and color for their hair. If you have problem chosing the right cut and color for your hair look no further, help is on the way. Read the tricks and tips below.

Straight full, long-layered look
Jennifer Aniston has this kind of hair cut, which fits her face. This kind of cut goes well if you have thick and healthy hair.

Get the look: Start by appling Kérastase Paris Mousse Nutri-Sculpt at the crown for height and uses Serum Oléo-Relax on the ends. Next use a round brush which will help to smooth your hair
When the hair is dry bends and tucks the front pieces behind your ears, this will keep it open

Long, Layered Locks
Sarah Jessica Parker normally where this hair style. With this look regardless of your age you always look versatile and feminine.

Get the look:If you hair is not full enough add long blended layers of extension , keep length above your breast line.
If you already have the length naturally, then do a face-framing layers cut starting at your collarbone. If you have a heart shape face wear bangs cut straight across, not angled. to open up your face.

Polished Curls
To get Kate Winslet's look use products like Tigi Curls Rock shampoo and conditioner .

Get the look: Use a hair serum (Kim Vo Dry Serum) to smooth the frizz, and let your hair dry naturally or as much as possible, then use a blow dryer. Next use a 1 1/4-inch curling iron and wrap sections around the outside of the barrel to avoid creating a bend.

Natural-looking highlights
If you don't want your hair to look like a wig, your roots should not be the same shade as your ends. For your highlights to have a natural look, tell you colorist you need "balliage technique", this is hand painting sections of your hair.


Pixie Cut
We see stars like Victoria Beckham sporting this look. Do not try this look if you have curly hair. This style is simple with layers.


Get the look:Start with wet hair then aplly gel to give the hair support. Tousle your hair as it dries and add shape with using wax, try Pantene Pro-V Texturize! Sculpting Wax.


How to get flawless complexion.

To have flawless complexion requires a lot of work. Below are ten things you need to do to have flawless skin to die for

Radiant Skin
To have radiant skin, try a home peel. Use lemon juice on your face in the morning. Just dab a little lemon juice on to a cotton ball and pat your face with it. Leave on for 15 minutes, this will leave your face glowing all day.

Reducing Redness
Avoid eating spicy food and lower your alcohol intake, as they habits can cause the blood vessels to dilate.

Use toner and and cleanser daily , as the toner contains ph which calms your skin and allows your moisturizer to penetrate better.

Lips
When you start to age your lips tend to flatten and sag, as does other part of your face. You need to make your lips took plump, use essential oils to swell your pout, such as DuWop Lip Venom

Dark circle
Erasing dark circle can be a pain, but there are many quick fixes that you can do to get rid of dark circle. A cheap way, is to apply vaseline petroleum gel around your eyes at night. You will how this product work magic on your eyes.

Although caffeine might not be good for your skin if you consume it, its an excellent product when you apply it to your skin, so look for product that contains caffeine.

Try products that contains Peptides and retinoids, as they will stimulate collagen to thicken skin over blood vessels and soften lines

Age Spots
Sunscreen is key for prevention of age spots, therefore buy product that contains sunscreen. Try to avoid staying in the sun for long hours. Fade existing marks with brightening systems that contain glucosamine or vitamin C. For vitamin C, a at home treament is lemon juice or tomato. Get rub a piece of tomato on your skin while you are at home. Or use the lemon juice in the morning for 15 minutes daily.

Wrinkles
At night, use products with retinols or peptides to produce collagen. You can also try facial exercise to elimate wrinkles. Vitamin A contains Retinoids , such as carrot and tomato. You can apply these food as a paste to your face when you are at home.

If you the expensive way, try Dr. Brandt Lineless Cream , or N.V. Perricone M.D. Neuropeptide Deep Wrinkle Serum and RoC Correxion Night Cream

Even Out Texture
Exfoliate your skin at least 3 times per week. Mixing honey and cornmeal is a cost effective way of making a scrub, it natural and work wonders. Apply paste to skin and rub gently, then leave on for 15 minutes.

For a more expensive way use Kaplan MD Cell Renewing Microfoliant or Elizabeth Arden Ceramide Plump Perfect Moisture Cream SPF 30 . Exfoliating your skin cam make it appear smoother and pores smaller.

Acne
Natural way of getting rid of acne is apply toothepaste directly to the pimple. Also a try aloe vera, this works miracle, it will leave your skin acne free, spot free, and glowing. the raw aloe vera plant works best.

If you want to spend to cash then try Bioré Blemish Fighting Ice Cleanser and Rodan + Fields Unblemish Acne Benzoyl Peroxide Treatment these products contains ingredients benzoyl peroxide and salicylic acid to kill bacteria and clear oil.

Dullness
As you age your face tend to get dull, exfoliation will also aid dullness, as said before use honey and cornmeal , or oatmeal to exfoliate dead skincell. If you have really dry skin try the oatmeal and honey and only exfoliate twice per week

You can also try St. Ives Elements Microdermabrasion Scrub or Peter Thomas Roth Radiance Oxygenating Masque ($50), which uses licorice-root extract to brighten.

Minimize Pores
The best remedy to minizing pores is witch hazel, it is cheap and very effective. Use it as a toner, you will see result in 2 days. Your pores will tighen and appear smaller.

You can also try L’Oréal Paris Skin Genesis Pore Minimizing Skin Re-Smoother , this product contains salicylic-acid. Look for product that contains both salicylic-acid or retinol.

You make also use creams that have light-reflecting properties like Paula Dorf Face Tint SPF 15 Tinted Moisturizer which instantly camouflage the appearance of pores.

TIPS
Overall moisturize your skin daily and drink plently of water. Whatever fruits you use ,apply them to your skin as well.



How to update your wardrobe based on the latest designer looks

How to get wrinkle-free eyes at every age


No matter how young or how old you are, you need find ways of avoiding getting wrinkle under your eyes. There are few things that you can do to help eliminate wrinkle from your eyes, as wrinkle under the eys make you look really old.
Strengthen Thin Skin
Dark circle under the eyes maybe hereditary ,blood vessel leaking or thinning of the skin. Use product that boosts collagen and contains peptides or vitamin C, these will thicken the skin and make blood vessels less visible. Try peptide-packed Aveda Green Science Firming Eye Creme.

Prevent Puffiness
When you are in your 30's your eyes tend to get puffy, which result from fluid retention. This can be caused by Sleep disturbances, diets high in salt, and allergies.

Try reducing sodium from your diet, and sleep with your head elevated so that gravity can work in your favor to pull water out of your face.

Use product that contains ginseng as this is natural anti-inflammatory that reduces swelling in 15 minutes. Try Shiseido Benefiance Pure Retinol Instant Treatment Eye Mask.

Crow's-Feet
Crow's-Feet start popping up when you are in your 40's,therefore you need products that contain vitamin C, peptides, and retinols to ease creases. Try Patricia Wexler M.D. Dermatology 3-in-1 Eye Cream, which also treats puffiness and dark circles.

Take care of your eyes
Use sun screen with UVA/UVB when you are in the sun. Also wear sun glasses, as the sun can damage your eyes.

Also at nights use products with peptides and antioxidants before bed, as the skin to repair itself while you sleep.


Hydrate The Eyes

As you get older your skin get drier and the pores appear larger. You need to use eye serum that contains flaxseed oil, such as BeFine Eye Blossom Miracle Eye Serum.
Also I use vaseline at nights under the eyes, it realy good at it keeps your eyes moisterize all night.
When you are in you 60's you need to use oil-based rather than mattifying makeup, beause your concealer will appear chalky.


TIPS
If your skin is really parched, "try layering a serum underneath a cream

How to get Model Perfect Skin

Everyone wants to have perfect skin regardless of your age. If you were not born with perfect skin there are so many tricks to hide your imperfections. All you need to do is learn how to master these skills with make up, by learning ways to cover imperfections while treating your skin.

Hiding Wrinkles
Try to avoid powers that will enhance your wrinkles, as they sink into lines and make you look older. Apply wrinkle fillers first, such as Jemma Kidd. Smooth Good Skin Labs Tri-Aktiline Instant Deep Wrinkle Filler and let dry, then apply liquid foundation and powder,try M.A.C. Studio Sculpt Foundation

Brighting your eyes
Use antiaging ingredients like Dermaxyl. Use concealer under the eyes when applying makeup. Chanel Lift Lumière Concealer is a good choice as it reduces the appearance of dark circles because it contains tetrapepide.

Get rid of reddness
Buy makeup in which the ingredients are smoothing. Your face powder should contain caffeine and mushroom extract to calm skin for example Clinique Redness Solutions Instant Relief Mineral Powder.

Concealing breakouts
Apply mattifying products to control shine if you have oily skin. Rimmel London Stay Matte Clarifying Matte Foundation is a good choice.

Moisturize
Using powder on your face can make it look cakey on dry skin. Trying using face cream with a lot of mositurizer to hydrate the skin. Stila Hydrating Primer and Clé de Peau Beauté Cream Foundation are great for the skin as they contain hyaluronic acid.

How to Find A Low-Stress Job

Is your job stressing you out? Well you are not alone, many people today is so stress out with their jobs, it is even affecting their family life. Work does not have to stress you out, as there are some jobs that pays very well and are less stressing

Top 10 Less Stressful Jobs
1.Natural Sciences Managers - Average Annual Income $100,000
2.Physicists - Average Annual Income $94,240
3.Sales Managers - Average Annual Income $91,560
4.Political Scientists -Average Annual Income $90,140
5.Mathematicians - Average Annual Income $86,930
6.Electronics Engineers - Average Annual Income $81,050
7.Computer Software Engineers, Applications - Average Annual Income $79,780
8.Chemical Engineers - Average Annual Income $78,860
9.Electrical Engineers - Average Annual Income $75,930
10.Marine Engineers and Naval Architects - Average Annual Income $72,990

Reflect On "You"
Sometimes the job is not really stressful but, you are the one adding stress to the work. Your attitude towards your job whether you approach it with confidence or not will put pressure on you. So try to be confident in what you are doing.
Long hours at work can be stressful especially if you have to go home to your family at the end of the day. You feel frustrated ,inadequate and drained which makes it hard to relax at the end of the day.

"Accomplishment"
Sometimes you are stress out with your job because you do not think you have accomplish enough compare to your friends. You become really frustrated with you job and others around.Take a stock check of your accomplishment and see if your are in the right field. This will determine the reason why your job appear stressful.

Tips
If your job becomes so stressful that it affects your health or family life then you may want to consider switching paths. This is not a easy thing to do, but you need to do something that really makes you happy .

Low Carb Diet Secrets

The secret to Low Carb Dieting is learning to reduce your intake of unhealthy carbs such as sugar and starches. Totally eliminate sugar, white flour (pasta, bread, cake, donuts, etc), white rice, and potatoes (some include milk). Instead try to eat othe white foods such as tofu, cauliflower, and onions, that are lvey low in carbs and is actually good for you.

Remember all carbohydrate breaks down into sugar in the body, so trying to avoid sugar is vey important.

Starting a Low Carb Diet
It is not going to be an easy task staring a diet, therefore try to get familiar with your food. Try substituing vegetables for starch. Also eat meats, eggs, cheeses and some nuts/seeds but in moderation.

Start with small portion in the first week, for example vegetables and salads should be under 20 carbs per day, but should gradually increase as the week goes by. Each person has to find that level of daily carb intake that is just right for them. Some people can eat 50 to 100 carbs per day and lose weight, while others have to eat under 30.

Drink plenty of water to flush out your system daily. Water flushes out your kidney and keep toxins out of your body. You need to drink at least 64 ounces of water per day plus and extra 8 ounces of water for each 25 pounds you are overweight. Without water your body can not effectively metabolize fat and your weight loss will crawl.

During the first week of your diet you might experience severe carb withdrawal which consists of fatigue, headaches, irritability, intense cravings for sweets or starches. This will eventually go away

Low carb diets can lead to weight loss, health benefits and an entire lifestyle change

Top 10 Free Website Traffic Exchange

These are really free advertising site that works.

1. Traffic Swarm

2. Free Ad Depot

3. Free Traffic World

4. Soaring 4 Traffic

5. Traffic G

6. Traffic Punk

7. Webmaster Quest

8. Easy Hits 4 U

9. Volcano Hits

10. Grade A Traffic

How to Create, Sell and Distribute Your Own Ebook

With the rising popularity of the Internet, there is absolutely no better time than right now to create your own ebook. Not only is there no better time, but it has never been any easier for anyone to develop and sell their own products.

Information is the number one best-selling product on the Internet. There are literally hundreds of Internet entrepreneurs quietly making a fortune simply by selling information.

The first step in creating your product is to decide upon a subject. Select a subject in which you have a great deal of knowledge. The knowledge you have within your own mind is extremely valuable. Simply write about what you know and teach others how to do the same thing. It's that simple.

Creating an Outline
The easiest way to begin writing is to create an outline. Begin your outline with an opening statement or Introduction followed by a Foreword. Your opening statement might tell your readers a little bit about what they are going to learn or may be a statement in regard to the subject matter. Your Foreword might include information in regard to who you are, your credentials, copyrights, and what you want your readers to learn.

Your next step will be to either create a Table of Contents or go directly into creating your Chapter Titles. If you're writing your information in the form of a how-to manual, you may want to use a Table of Contents. This will enable your readers to quickly locate important information. If you're writing your information in the form of a book, then you can leave out the Table of Contents and simply use Chapter Titles.

Whether you're using a Table of Contents or Chapter Titles, write your titles so that when they're read, they tell the story. In other words, when you scan your titles they will give you a step by step description of what your information is all about.

Finally, at the bottom of your outline, wrap everything up by including a closing statement.

Once you've completed your outline you can begin filling in the spaces. Write your text in small blocks and leave a space between your paragraphs. Select a font that is easy to read and use black text on a white background. In addition, write in an everyday language that everyone can understand.

Delivering Your Information
In order to deliver your information to your customers, you'll need to compress it into a downloadable file, better known as an ebook. There are different types of compilation methods however, for this example we will focus on HTML compiled ebooks.

Ebooks or electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop.

Your first step in creating your ebook will be to turn your text into HTML. Simply divide your text into sections such as, Introduction, Table of Contents, Chapters, etc., and create a web page for each. Make sure you include good navigational links to and from each page you create.

You can include graphics, live links, and almost everything that HTML 4.0 supports.

Once you've created your ebook and you're ready to upload it to your server, simply create a new directory where you store your HTML files. You can name the directory "Ebooks" or whatever you'd like. Upload your ebook in binary mode.

To create a download link on your website, most servers will allow you to simply link to the address:

http://www.yourdomain.com/ebooks/ebook.exe

If this method of linking doesn't work for you, contact your server administrator for assistance.

Taking Orders
In order for you to begin taking orders for your ebook, you'll need to have the ability to accept credit cards. Unless you'd like to get your own merchant account, the best way to accept credit cards is to use an online service. The best service I've found is ClickBank. This company will enable you to accept Visa, MasterCard, American Express, Discover, Eurocard, and Visa-Debit, MasterCard-Debit, and Novus cards.

They charge a one-time $49.95 activation fee, and a $1 + 7.5% fee per sale. There are no monthly fees. The great thing about this company is that over 60,000 affiliates can choose to sell your products for you. ClickBank enables any web seller to automatically pay sales commissions to affiliates. Clickbank will bill your customers, pay you, and pay your affiliates a commission. In other words, they'll run your entire affiliate program for you.
www.clickbank.com

There is absolutely no reason why you can't create your own ebook. Think about it... Think about some special talent you may have or knowledge you could share and write about. Creating your own product will be one of the best business decisions you'll ever make.

How To Make Money In Affiliate Marketing

Affiliate Marketing is an Internet-based marketing practice in which a business rewards publishers/salespeople for each visitor or customer. Millions of dollars are being earned in affiliate marketing with every year, and is one of the easiest ways to make money online.

Getting Started
Doing Affiliate Marketing is very simple as you do not have to own a website or blog to start. You need to sign up with an affiliate program such as commission junction, (http://www.cj.com/) which has wide range of affiliate products, or do a Google search for "Affiliate Marketing” .

A new site that make you do very well is http://www.youdata.com/join/profitsmade4u. You cam make really good money here.

Do your research on what or who your target market is going to be. Do not try and promote a wide range of products that are not connected with each other.

How to promote
If you do not have a website, you can use sites like Squidoo and get a free webpage. Make sure you choose a subject for example 'free samples' which is very popular.

Insert you codes provided by the affiliate program into your website, and starting marketing your website. Submit your URL to various search engines such as Google.

If you have a website there is more that you can do, and add application such as join mailing list. When someone joins your mailing you can send updates of new products and promotions to them.

Your Goals
Affiliate Marketing like any other business requires time and patience. Sent your goals as to whether you will set short, medium and long term goals. This will help you to decide how far you want to take your business.

Link cloaking
Since affiliate links can be rather obvious at times, you need to cloak your links. People will actually delete your link, when this happen, if the people go to the site a purchase something you do not get any commission for that purchase.

There are free versions of online software on how to cloak your links.

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How To Make Money On EBay

EBay is the number auction site that many individuals and small business makes money on. If you want to sell and make money on the internet, EBay is the best way to, as there are millions of traffic. Thousands of items are sold daily on EBay; therefore if you have the right items and the right price, you can make money selling on EBay.

How to get started
First open an account with EBay; it is free to do so. To start getting verified, just try selling something that you no longer want, like a book. You will get a feel of how the auction works, as you will need this experience if you want to sell in bulk or own an EBay store.

Choose Product
Now you have to decide on a product or a variety of products to sell. You could sell toys, cell phones, and computers for example. Whatever you choose make sure it is a popular product. So do you research using eBay's advanced search feature to find out what is selling and how much it's selling for.

Search the ended listings and see which sold well, and which ones will produce the best profit for you.

Where to get stock
Since you are just starting out, you do not want to have a lot of stock at hand. The best way to go is to try dropshipping. This is where you find a supplier willing to sell you the product, but will ship it to your purchaser. You use the supplier, description and image, if the supplier is giving you the item for example $100, you do your research to see how much that same item is being sold for on EBay, then your price accordingly. You may have to pay a fee to join the scheme in the first place though. With this service you do not need any up front cash.

Remember you have to include shipping and handle in your price.

If you choose to the second option which is a wholesale, you will need to have the space for storage and the upfront money to make the purchase. This is more risky than dropshipping, as you might sell your goods in time.

Listing
When listing your items on EBay, you have to read about how to do if. You have different ways to list such as, buy it now, auction or you can list as both. When listing there are different cost associate with each category, example the first image might be free, but you have to pay for the second.

A good place to list is a website that is called http://www.auctiva.com/ , most of the add-ons are free, and it is cheaper to list with them, than directly from EBay. Your items are posted directly to EBay

PowerSeller
Your goal selling on EBay is to make profit, to do this you need to become a PowerSeller. The PowerSeller symbol is highly prized among serious eBay sellers, and there are five levels to strive for. To achieve this status, you have to make sure your items are shipped on time, of the quality you advertise. You always want to get good feedback from your customers, as it sets you apart as being a dedicated seller.

After you become a PowerSeller you can open your own store on EBay. Prostore offer you Ecommerce websites starting at $19.99 per month.

Tips
* Don't go for expensive products just because they might bring a bigger profit
* Take time to build a successful business

How to Make Money Blogging

If you love to write, then use this passion to make an income blogging. Many people are now earning an income just from their blogs and that is best ways to start your own online business. Blogging basically cost you no money to start, but only requires impressive articles and loyal readers to succeed.

Audience
What are you going to blog about, and for what audience? Write about something that most people will understand and can relate to. Some people chose to blog about their personal lives, others about their jobs or hobbies, fashions, celebrities.

Whatever you chose to blog about make sure it is something that you are really passionate about. You do not want to get bored, as you will be writing articles on a daily or weekly basis.

Write your article around 400- 500 words, as longer post tend to make someone distracted.

Theme and design
Now you known what you want to blog about, therefore you need a website to host your blog. You could use Wordpress, Blogger, or other free site that hosts your blog for you. Most of these website allow you to set up your own blog under your own domain name, this is highly recommended. A domain name can cost $10 per year (http://www.godaddy.com/, http://www.1and1.com/)

Design your website to represent what you are trying to offer.

Making Money
To make money with your blog, join Google adsense or clickbank, or other affiliate marketing companies. I strongly recommend Google Adsense, especially if you blog is with Blogger. It is very simple as it is automatically added to your blog.

You can join program for free and display contextual ads that your visitors will be interested in to maximize your click through rate.

Pay Per Post and Review Me are two websites that give you the opportunity to get paid for each blog post you make on a specific subject

When your blog is established you can offer ad space and charge a fee for both classified and display ads

Traffic
The only way you are going to make money with your blog is unless you have huge traffic. Submit your articles to as many of the social bookmarking sites as possible, join social networking sites and build a profile which contains a link to your blog, blog directories (bloglog is one).

Other forms include, joining forums, attached you blog address to the bottom of your emails
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Blogging can be profitable it take patience and good articles. So start you blog today and start earning